Most individuals are not actually familiar with the term, “small business SEO.” By this point, many have heard the term S.E.O, which stands for SEO. They've heard the term, but it's still a misty idea of a sort of “magic web peculiar science thing,” that only the men from Google truly understand.
Well, if you don't like analytical type equations, then you won't like SEO either. It's a kind of science, in the way that, when all of the right parts of the “search engine and content puzzle” are all put together properly, you finish up with the result of the finished product you’re looking for.
Small business SEO isn't different than SEO for a personal blog someone writes once per week. Google, Bing and Yahoo , as well as all the other search engines, are trying to find the same elements across the spectrum of web pages and content.
What's different about small business SEO, is that, they have to have it working correctly, while some woman or man that just blogs on the weekend for kicks, about their private interests or opinion of varied subjects, doesn't stress about it.
Small business SEO is critical for getting plenty of unpaid traffic to their website and translating that into new business profits.
The problem? Too many small business owners say,” They just cannot afford those high priced SEO firms to get their business some web traffic.” They feel comfy doing it the traditional way they've always done it. Newspaper, Television, radio and Yellow Page advertisements appeared to get them enough business each year, so why jump on the small business Internet band wagon?
easy. More customers than they ever got before. More exposure than they've ever dreamed about and more FREE advertising than they might have imagined. Sure you must pay for it originally or do it yourself, but the payoff of that effort keeps on making year after year. Just try and drop the Yellow Page ad every year and see what happens!
Good SEO corporations know more than simply one or two ways to capitalize and get the traffic to your company. There are that many ways to get traffic to your small company website that I could write a book about it, but I think enough “experts” already have.
Some of these activities take time and consistent effort. Most small enterprises don’t have time to do all this and actually do need a pro. If you as a small enterprize owner wished to do your own S.E.O, here are just a few ideas for you to consider:
Web 2.0Article MarketingSocial BookmarkingForum postsPress ReleasesVideosWeb DirectoriesRSSPingingBlog posts
Let us take the well-liked article promotion as an example; you need to have an article. Who writes it, you or a professional? Then it must be submitted to the many article directory websites to be seen on the web. (Naturally, you should put it on your website too.)
Perhaps that only took you 2- 3 hours. That suggests your business didn't have you running things for 2-3 hours. Can they do without you for 2-3 hours? If they can, go for it.
But wait; you only finished one task of this simple list of ten to do. Now you go post some thoughtful comments on a few forums and few more on some blogs. Before you know, it’s past lunch time and you only left 4-5 posts or comments. (And you didn't remember to link your name back to your website… OH)
Small business SEO is no “stock the shelf and you're done for the day.” It’s a large amount of work and infrequently VERY tedious. If you were to compare all of the money you have spent (if you have been in business for any amount of time), and stacked it up against the ROI for S.E.O, you would be asking yourself, “Why failed to I start doing this sooner?” You didn't know. Don’t beat yourself up about now, just find a good company and let them start expanding your enterprise for you. You will not have cause to regret later!