Where do consumers turn to find products and services? The Internet is the clear answer and more and more companies are turning to Internet marketing and turning to Search Engine Optimization (SEO) to improve their Google search rankings. But with the tremendous wealth of information available on the topic, it can be pretty confusing. Here are some basic concepts of SEO and how they can be leveraged to help improve your rankings.

For one, SEO is a process and committing to it is necessary. You won’t see dramatic change overnight or even in several weeks. Optimizing for a competitive term can take months to years. Identify a strategy that works and then set out a plan to implement it. If you’re trying to optimize for a small market you may have good success more quickly and easily.

Do research for keywords and key-phrases. Building a site around poorly constructed or poorly researched phrases is a recipe for failure. The first component to a successful SEO campaign is proper research. There are free tools available like Google Keyword Tool or WordTracker that provide some analysis of keywords. The key is look at the volume of each word or phrase comparative to others. The more volume usually means the more difficult the phrase would be to obtain due to competition.

Organic SEO changes to actual copy on your webpage are also easy and can boost your ranks. The right phrases in the right places can mean Google will see you are relevant to the topic searched for. Page titles are probably the most important factor and should be unique to the page you are attempting to market. Meta descriptions on a page are also key and tell the users and the engines more about the content on your page. And finally, you should include your targeted phrases and words on the page itself where relevant.

Proper anchor text is also an important on-page SEO ranking factor. Using words and phrases like “Read How…” or “Find Out How…” are useless in providing any meaningful information to the search engines as to the target’s content. Instead use anchor text that includes the words and phrases you have already researched. Use them on internal pages to point to your home page or other internal pages with relevant keywords to improve your site’s search visibility.

Great content on your page is also a huge factor. Take the time to write or hire someone to create unique engaging content. Not only will your site search better but human readers will want to read what you’ve written. You can attract a lot of attention to a poorly constructed website that users will click away from as fast as possible. Proper Internet marketing consists of converting traffic to customers so make sure when people click your search result they won’t be disappointed.

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