Online advertising has achieved incredible heights over the last few years. Now during the course of your television show viewing you can take part in the web marketing of just about every possible online advertising firm out there. No longer will a prospective customer have to read a newspaper or magazine for their advertisements, they now have them under a subscription plan!
181 million web users in the US observed nearly 40 billion online videos during the month. This alone serves as an avenue for the online advertising that a web marketing firm should attach them to. Video ads accounted for 12.2 per cent of all videos viewed online and 0.9 per cent of all minutes devoted viewing video online. The percent doesn’t seem unpleasant but it adds up!
US internet users watched more than 2.3 billion minutes viewing video ads during the month, with Hulu having the highest duration of video ads at 540 million minutes. For the purposes of the research, comScore said video ads include streaming-video advertising only and do not include other variations such as overlays, branded players, matching banner ads or homepage ads. This is time that you would rather spend doing something else like watching the show or mowing your lawn, not observing an online advertising act.
The research shows further proof that advertisers are able to reach more consumers than ever before with online ads. Nearly half (47 per cent) of the total US population involved with video ads an average of 38 times during the month. Is this really required? Is the outreach of a web marketing firm that long that they have to go into my popcorn bowl while I am trying to entertain guests?
Television is not as important to me as it is to other people. I understand that there is a need to push items onto people but now the online advertising monsters are crossing borders like never before. I feel that it is only a matter of time before these web marketing firms bypass technology completely and just boot my door down to sell me some poor quality stuff I don’t need.
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