In the procedure of making an attempt to gain acceptance and bring in more business, there are some firms that look at adopting some of the common styles of leveraging through Search engine optimization. This might help them or back fire and lead to their site getting black listed from the index. So , at the close of the day, it actually does not count how bad or good their site is, but what means they adopt to increase traffic.
The two methodologies available for SEO is White hat SEO or Black Hat SEO. The names might seem confusing , but they are modes thru which folk attract visitors to the page. One of this is moral while the other one is unethical and considered like cheating. Hence when an individual or organisation is desperate for some visibility, they'd adopt this mode, which unfortunately leads them to trouble.
White hat is the direct way of search engine marketing and method of internet marketing thru which the user follows axioms. They use methodologies approved by the Search engines. By tweaking the internet site, or adding some additional words that might attract attention, the user will depend on links, or Pay per click management to extend their traffic. There aren't any tricks or quick fixes used here; the content of the page is created to serve the user with information and not just for the SEO benefit. Also called organic search listings, these sites rely on their lonesome strengths rather than manipulating the system.
From the other viewpoint, black hat SEO is a route less preferred as it leads to banning of the website if discovered. Here, the owner of the site might have put in content simply so they lure search sites. It might be text concealed in the back drop, or placed off the screen. It is also called spamdex, and is unethical, not accepted by the search engines either.
Cloaking or invisible text are also employed in these sites to lure consumers to come over to their portal. Here, the user is attempting to con the search engine into believing their website has relevant text when a keyword is entered and so attempts to increase the ranking of that portal. Search engine optimization thru this technique will lead on to expulsion and loss of rank of the actual website from the index and it will not be shown in the results shown on the search engines.
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