Certainly, Google’s implementation of remarkable changes has greatly affected the SEO sector. This series of profound improvements over the recent years has taken on experts and private users on a crazy roller coaster ride. If you are a devoted SEO enthusiast, you’ve probably heard of Vince, May Day, Caffeine and the recent star of the Google show, Panda.
Google Panda, the search algorithm innovation of Navneet Panda, is believed to have steered the concept of search engine optimization to a new level. And what did Farmer have to offer? A lot of surprises indeed! It was so surprising, that numerous corporate sites came crashing down from Google’s peaks. As expected, Panda raised the bar and quickly eradicated low quality websites, and favored high quality sites with reliable content and distinct speed.
In January of this year, Google yet again introduced a new set of minor updates that adds to the already overwhelming list of algorithm improvements over the past couple of months. The minor update concerning the page layout algorithm predictably turned out to be critical to the SEO industry. The Panda update which guarantees a smarter algorithm can now target websites devoid of relevant content but brimming with advertisements. Simply put, Google now penalises ad-infested websites.
With these current modifications, SEO firms should remain updated and obedient to plausible changes. The abrupt launch of Google’s high quality algorithm or Panda only solidifies the necessity for preparation and action on the part of SEO experts. Google’s surprise caught many websites off guard, and sent them crashing down right away.
Google Panda, aside from being controversial with its gush of improvements from time to time, helps the online industry to learn the most essential lesson in SEO: what Google cares about is regularly updated, timely content that is valuable to online users. The temptation of temporary ranking results inspired by black hat tactics will do more harm than good. Any aspiring Internet business entity that does not adhere to the use of quality content will never grace Google’s top spot.
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