There are a million book and sites out there, either dedicated to attorneys or not, that will offer you 5, 7, or 10 tips on how to improve your marketing. While some of these books and sites do help, others are just out to feed you garbage. I know you know what I’m talking about.

[I:]If you’re like most attorneys, then you’ve even tried following much of the advice about attorney marketing that you’ve read or been told, with varying levels of success. I have been there; I’ve done all those things suggested to me, just to get more clients. It is anything but easy.

If it doesn’t work, however, do not blame it on a poor or wrong advice. It may be that it is the correct advice, but you just don’t have a coordinated and reliable marketing system in place. It is the system that will make it, or break it.

Lawyers and law firms will never run out of law firm marketing methods to obtain clients. One conventional method that has been tried and tested over the years is through referrals from existing and former clients as well as peers. But lawyers should not rely on any specific way to get clients. What you do need is a plan.

The marketing system I present to my clients consists of a solid plan that maps out the various step-by-step activities they should do within a timetable. This would save you from tarrying too long on one idea when you could move on to another or, conversely, from abandoning a perfectly good idea in favor of a less promising one. Constantly changing your mind between advertising using the internet or print media would simply be a waste of time and money.

That is not to say that it is wrong to focus on more than one marketing tool at a time; some become successful in taking multiple routes. But what they don’t do is wake up each morning trying to decide what to do that day. Having a good system will help a lot.

Before you run off and build your own system for attorney marketing, let me give you one important tip. You can change your system, but the changes should be made at most once in a week. Have a moment to yourself one night in a week and assess your marketing plan; if it needs tweaking, then do so. When the scheduled day for affecting the change arrives, stick to the plan you have made.

We’ll talk more about specific systems in the future, but for now, stay the course.

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We take a different approach to every situation and every business, ensuring that you get the best results. One of the compliments we get constantly is that our clients are able to operate their businesses without worrying about whether or not their marketing is going well.

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