Have you ever had a galvanizing moment and decided to give back to the world by the means of donating to charity? It’s fine if you haven’t, I’m sure you have your reasons, but in this case just pretend. Do you know a lot about charitable organizations? No, well you’re not alone. Not a lot of people know much of anything about charities and when they want to donate to one it’s really easy for them to be scammed by fraud agencies that use a charity web site as a cover. However, there is one thing they could have done that would have given them the key to finding out if this company is a charity or a fraud; and that is there online reputation by an online marketing firm.

Online reputation is the sentiment (more technically, a social evaluation) of the group of entities toward a person, a group of people, or an organization on a certain criterion. It is an noteworthy factor in many fields, such as education, business, online communities or social status. This is really important to the online world because if you get you reputation dumped, meaning if people hate your site and write negative comments, the traffic to your site and the business you conduct on it will drop.

Charities, who rely on their standing, because to charities Online reputation is credibility, if a fraud site uses a similar name or hacks they site, they are pretty much dead in the water. However, that goes the same way for the fraud site, if people trouble to look up their stats. If they really piss-off the wrong people and they negatively comment on their site and inform their friends about it, they will have no chose but to shut down their operation.

Now, if a trustworthy charity gets victimized by a fraud site and wants to get the word out that it wasn’t them, and that they are a reputable charity, there is something they could do to help bump up their online reputation. If they have enough funds they can hire an online marketing firm to help to help fix their online reputation. Online marketing firm is a business that focuses in the art and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks. They would be able to help these charities out and would do so because of the positive publicity they would receive. It would boost their own online marketing firm operation reputation as well as the charities.

So the next time you’re feeling generous and want to spread the wealth a little. Look at the charities online reputation; you don’t want your momentary good deed to lead you down a road of no return.

fishbat is a social media agency that can help you with SEO and Internet marketing. For more information call fishbat today!. Also published at Charities Verses Fraud, Why Online Reputation is the Key.

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